Digital Communications & Community Engagement

Planned, developed, and published mission-driven content across NYEP’s social platforms to communicate program activities, community resources, organizational updates, partnerships, opportunities, and impact. Adapted content and format for different platforms while maintaining consistent organizational messaging and visual identity.

Work Samples:

• TikTok Video Example: Short-form video content developed to present NYEP’s work in an accessible, platform-appropriate format and expand the organization’s digital presence.

Managed the design, development, and distribution of NYEP’s monthly newsletter through Mailchimp from January 2019 through September 2025. Organized program updates, community partnerships, calls to action, organizational needs, and original feature content into a consistent publication designed to keep supporters informed and connected to NYEP’s work.

Work Samples:

• NYEP Newsletter – Summer 2025: Full newsletter design, layout, content organization, and publication.

• Feature Writing – “Creating Safe Spaces for Real Connection”: Original long-form content connecting NYEP’s program philosophy and work with young adults to broader issues affecting healthy relationships, community, and personal development.

Developed and organized NYEP’s Linktree as a centralized digital resource hub, creating clear pathways for community members, prospective residents, partners, volunteers, and supporters to access program information, resources, applications, contact information, and giving opportunities. Reorganized content and visual elements to create a more accessible, cohesive, and user-friendly extension of NYEP’s digital presence. 

• NYEP Digital Resource Hub / Linktree

Created and managed NYEP’s Amazon Wishlist as an accessible way for community members to respond directly to current program and resident needs. Maintained and promoted the wishlist through digital communications, providing supporters with a simple pathway to contribute tangible resources to the program. 

Designed digital and print communications for NYEP programs, events, campaigns, fundraising efforts, and community outreach. Applied consistent messaging, visual elements, and organizational branding across materials to strengthen the professionalism and cohesion of NYEP’s public-facing communications. 

Led marketing and communications for NYEP’s signature community events, including the annual Fall Harvest Festival and Halloween Ball, while supporting lead-level event coordination. Developed promotional content and outreach materials to build awareness, encourage participation, and strengthen community engagement. Coordinated the Halloween Ball silent auction, including donor outreach, donation coordination, and auction organization.